Hoopsy is a brand that was born out of a personal journey, founded by Lara Solomon after going through two failed embryo transfers. As she looked at the challenges of getting or not getting pregnant, Lara was horrified to discover that millions of plastic pregnancy tests end up in landfills each year.

With Hoopsy, Lara's goal is to provide sustainable healthcare products that help women, their partners, and the planet. The midstream Eco Pregnancy Test is just the start of her story, but it's a huge step towards reducing the amount of plastic waste going into landfills.

The brand name 'Hoopsy' comes from the old Dutch word for hope, which describes the journey of wanting a baby and the hope that comes with it. Lara knows firsthand that the journey can be full of ups and downs, but with Hoopsy, she wants to make it a little bit easier for women and their partners to make sustainable choices. By choosing Hoopsy, you can be part of a movement towards a more sustainable future, while also taking care of your own healthcare needs.